FLY The Art Of The Club Flyer- USED

This is a celebration of the best of dance club flyer designs. In the 1980s, the first promotional flyers for instant warehouse parties were simple and cheap, but soon “underground” became “mainstream” and club culture became a way of life for a generation. Yet instead of big business overwhelming a cottage industry, as in the traditional version of events, the vitality of club graphics has refreshed and influenced the more staid media.

Sexy, rebellious, confrontational, ironic, escapist, flirtatious, voyeuristic… These are just some of the ways to describe a whole new genre of contemporary graphic design- the dance-club flyer. Once a simple and flimsy means to promote underground club parties, flyers have now come to represent the way of life for an entire generation while still maintaining their alternative character. Club culture is big business, and the club flyer is hailed as an art form whose graphic vitality remains a consistently provocative, continually evolving force. Fly: The Art of the Club Flyer celebrates this unique, expressive medium and is in itself an innovative visual reference that no club-goer or designer should be without.

Authors Nicola Ackland-Snow, Nathan Brett, and Steven Williams are the founders of Blink, a creative- design partnership. Contributors include music producer and remixer Ashley Beedle; Tom Hingston, who presently works with Neville Brody; designer Dave Little; and impresario Phil Dirtbox.